1 day you write a cool software utility and decide to sell it on the Internet. Welcome to the club! We estimate there are about 20000 active shareware companies at any given amount of time in the world. How to start? This informative article is covering the fundamental areas of selling shareware online.
Develop a Website.
Purchase a domain name, create a web site, upload software screenshots and write program description, write something about it’s cool features and why you think it’s helpful to people. If you are a pc software engineer, try to create your description clear to a typical Joe. It is obviously good to have full software “Help” section on the developers website. Keep your website clean, the customer should realize that this website is approximately software he could purchase online.
Build a trial license protection for the software
Usually whenever you finish writing your software utility it is a freeware meaning anybody can run it once installed on his computer. Therefore you must implement a trial limitation to your version. Two main types of trial protection exist: time-limited and features- limited trial types. With an occasion trial protection potential customer installs a trial version, which might be feature limited version of the entire software or time limited version or both.
Time trial protection is typically the most popular one. Which means that when a user installs the software they can put it to use “free of charge” for just so many days, typically 30. Some software developers targeting “impulse buyers” may set it lower, say 10 days, some products, usually that run daily on your own PC may have time trial limit set to 60 as well as 90 days.
With a limited features trial protection you could limit certain top features of the software in a trial version. These could possibly be important bits of software functionality, say for a document converter you could limit a maximum size of the file to be converted or total number of files that might be converted at once. An individual will still have the ability to utilize the software, however he’ll skip the crucial functionality of the item and may buy it later since he urgently needs it.
How to safeguard your software? You might write sophisticated software protection algorithms yourself but why spend time to invent a wheel? There are numerous software protection packages available such as for example Asprotect or Armadillo.
How to collect money?
OK now you are ready along with your product and the website and you intend to start selling your software. We estimate that over 95% of shareware products sold online are paid by credit cards. But here you are facing an issue that you can’t charge major charge cards (VISA, Mastercard, AMEX) if you have a merchant account. There are software registration companies which will try this for you. Digital River is a leader in this area. They own and operate several software registration and charge card processing companies: Regnow, Shareit for PC , Swreg, eSellerate. There are also other independent companies such as for example Plimus, Avangate (Romania), CleverBridge (Germany), SoftKey (Russia). Service charges why these companies collect vary depending on your own product pricing, additional features that you might order from them. It is the better to check each software registration company in the above list to see if it suits your needs.
Marketing and advertising your software
This can be a very broad topic but also for shareware I’d identify few major types of promoting your software.
Submit your product to shareware archives. Like Filesland.com is a pc software archive operated by our company. There are over 1000 software archives. You might use automated submission tool such as for example Robosoft This software utility allows to create a standardized software description and submit it automatically to about 1000 software archives all at once. Once your product is listed there you’ll immediately get first orders, people arrive at shareware archives